Growth marketing is a way of doing marketing that focuses on finding creative, data-driven methods to grow a business quickly.

In simple words, growth marketing means using experiments, data, and new ideas to get more customers and keep them coming back.

It is different from traditional marketing because it does not just aim for brand awareness or one-time sales. Instead, it looks at the whole customer journey:

* Attracting new people
* Converting them into customers
* Keeping them loyal
* Encouraging them to share with others

:

* A company might test different ads, emails, or app features to see which one brings in the most customers.
* Using referral programs, like “invite a friend and get a discount,” is also a growth marketing strategy.

So, growth marketing equals smart experiments, data, and creativity, which leads to fast business growth.

To many business owners and marketers, the term “growth marketing” might seem unnecessary. Marketing is what you do to grow a business, so isn’t all marketing growth marketing?

Not exactly.

Many professionals misunderstand this definition and miss out on significant growth opportunities. So what is growth marketing? In this complete guide, we will cover:

– The true definition of growth marketing and its benefits.
– Differences between growth marketing, traditional marketing, and growth hacking.
– How to implement it through the five stages of the AARRR framework.
– Growth marketing strategies and key metrics for each stage.

Let’s get started.

What is growth marketing?
To understand growth marketing, let’s compare it to traditional marketing.

Traditional marketing focuses on short-term, campaign-oriented goals. It’s usually centered on the company, mostly aimed at acquisition, and much of the planning is based on opinions and assessed yearly.