Got it. You’re looking into buying and selling eCommerce websites. This space is quite active. People flip online stores like real estate. Here’s a structured breakdown:
Where to Buy & Sell eCommerce Websites
These platforms connect buyers and sellers:
Flippa- A large marketplace for small to mid-size eCommerce sites, dropshipping stores, Amazon FBA, and more.
Empire Flippers– A curated marketplace that only lists established, profitable businesses.
FE International– A brokerage for higher-value eCommerce and SaaS businesses.
Quiet Light Brokerage – Focused on vetted, profitable online businesses.(formerly MicroAcquire) – Good for SaaS and eCommerce, especially starter businesses.
Shopify Exchange Marketplace – Shopify’s official marketplace, though it is being phased out and many listings have moved elsewhere.
Motion Invest – Specializes in smaller content and eCommerce sites for beginners.
What Buyers Look At
When buying, consider:
Revenue & Profit Trends – Are they consistent or growing?
Traffic Sources – Is there a dependency on organic or paid ads?
Business Model – Dropshipping, private label, print-on-demand, wholesale, etc.
Supplier Relationships– Are they stable and reliable?
Customer Base & Email List – Repeat customers add value.
Operations- How much time does it take daily or weekly?
Selling an eCommerce Website
Steps to prepare:
- 1. Financial Records – Clean profit and loss statements, verified revenue from Stripe, PayPal, Shopify, or Amazon.
- 2. Traffic Proof – Use Google Analytics or a similar tool.
- Streamlined Operations – Set up automated fulfillment and clear supplier contracts.
- Brand Assets – Include logo, domain, and social media accounts.
- Valuation – Typically 2 to 4 times the annual net profit, with higher values for very stable and growing businesses.
Flipping Strategy
Buy undervalued stores with weak marketing, poor branding, or under-monetized potential.
Improve operations through SEO, optimizing ads, and email marketing.
Sell at a higher multiple once consistent growth is evident.